Holly Pedersen

Client Services Director

Today, Holly has gained over 20 years’ of brilliant experience from all edges of the 360-degree marketing spectrum. Born and raised in Hobart, she has recently returned to Tasmania after 21 years away, including the last 16 years in London. These days Holly admits she’s both a local and a tourist, enjoying all Tasmania has to offer her young Danish family.

Holly has worked as a Client Director, Ecommerce Director, Commercial Director, New Business Director and had significant experience across loyalty, customer lifecycles, proposition development, shopper marketing and project management.

As a senior marketing professional, Holly is experienced in dealing with multiple campaigns, clients, categories and objectives. She loves creating and growing customer value and building brand loyalty through a data driven strategy. She’s extremely passionate about creating the best customer experience where customers are at the heart of decisions.


— Customer segmentation & lifecycle comms
— Proposition development
— Partnership management & marketing