Brand conscious creativity.

There is no such thing as creativity in isolation.

Brand conscious creativity recognises that everything is connected for the brand and those who engage with it. We’re always conscious of the business problems that need solving and always conscious of the brand’s role in its market and its impact.


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We have developed a process that carefully and methodically works through design problems. It’s inherently collaborative and relies on input, feedback and comment from our client to ensure our proposed solution is relevant, appropriate and successful.

As much about the project, context and client as possible. We look for insights and review previous projects to help define the best approach.

Our approach to the design brief, the tone and direction for the project, and what a successful outcome will look like.

Turning ideas into reality. We test, visualize and iterate many options to establish the most successful. Feedback from our customers helps us refine our designs for the next stage.

This is where we make it happen. Final decisions are made, production is underway and we ensure everything is finished down to the last detail.

In collaboration with our client, we evaluate the project outcome and measure how successful it’s been. And iterate and improve on future work.


Futagoites hail from near and far —some of us have migrated from interstate or overseas, while others are from closer to home. We’re a talented bunch with expertise in amazingly diverse creative industries.


  • Kate Owen
  • Daniel Zika
  • Holly Pedersen
Kate Owen<

Kate Owen

Design Director

03 6223 7678

Growing up on a farm, on the spectacular north-west coast, Kate had plenty of opportunity to develop a creative imagination.

As Design Director and original co-founder, Kate leads our creative direction and drives innovation in design and graphic approach in responding to our client briefs. She has an appreciation for all areas of design, established from her dual degree in architecture and environmental design, as well as her interest in the arts.

Kate is passionate about the creative industries and nurturing young Tasmanian designers, as well as demonstrating how design can help grow Tasmania’s newly celebrated assets of food, boutique beverages and tourism.

She has had a long-standing involvement with the Australian Graphic Design Association (AGDA), having held the roles of board member, Vice-President and President (Tasmania). She is also a member of Interpretation Australia and the global organisation Society of Experiential Graphic Design.

Daniel Zika<

Daniel Zika

Managing Director

0419 325 412

A Brunswick boy, with Czech and Ukrainian heritage, Daniel’s creative career began in his early teens when he started a film society and school newspaper at Melbourne’s Uni High.

Always multi-talented, he spent time doing photography, making films and acting, and then worked professionally in theatre as a lighting designer. By 2001 he was one of Australia’s youngest arts festival Production Managers, with Ten Days on the Island.

His diverse background brings a unique combination of creative direction, appreciation of design and strategic business thinking.

Daniel’s our primary client contact and leads initial strategic and design thinking on projects. He works closely with our designers and developer to ensure our projects are always on target.

With a particular interest in business improvement he cites the privilege of completing the Leadership 21 course through Melbourne Business School, at Mt Eliza Executive Education as a recent career highlight.

His strength is realising creative ideas and leading clients through strategic thinking to truly understand their business vision.

Holly Pedersen<

Holly Pedersen

Client Services Director

03 6223 7678

Today, Holly has gained over 20 years’ of brilliant experience from all edges of the 360-degree marketing spectrum. Born and raised in Hobart, she has recently returned to Tasmania after 21 years away, including the last 16 years in London. These days Holly admits she’s both a local and a tourist, enjoying all Tasmania has to offer her young Danish family.

Holly has worked as a Client Director, Ecommerce Director, Commercial Director, New Business Director and had significant experience across loyalty, customer lifecycles, proposition development, shopper marketing and project management.

As a senior marketing professional, Holly is experienced in dealing with multiple campaigns, clients, categories and objectives. She loves creating and growing customer value and building brand loyalty through a data driven strategy. She’s extremely passionate about creating the best customer experience where customers are at the heart of decisions.


— Customer segmentation & lifecycle comms
— Proposition development
— Partnership management & marketing

Digital, design & support team

Jenna Carmichael Manhou Tang
Aldous Kelly Broden Balsley-Polley

Jenna Carmichael

Digital & Social Projects Co-ordinator


03 6223 7678

Manhou Tang


03 6223 7678

Aldous Kelly


03 6223 7678

Broden Balsley-Polley

Junior Designer

03 6223 7678