We worked with Launceston Distillery to create a seamless brand experience from the ground up: from packaging to online engagement.
In developing the brand strategy we identified it was particularly important for our client to differentiate from existing southern whisky brands, who commonly refer to our convict past. Instead, we have deliberately celebrated the riches and independence of northern colonial free-settlement. Another fact we have continued to reinforce is the independence of the distillery itself. Established by five passionate northerners who want to create the best whisky in Australia.
Next we designed their website, which aims to enthuse fans of the whisky and keep them loyal to the Launceston Distillery brand by being honest, clear and up-front about the product and how it’s made.