A confident typographic identity.

Futago was engaged to develop a new identity and website for the Breastfeeding Coalition Tasmania. Their website was dated and logo non-existent which made it incredibly hard for this scarcely resourced organisation to have a strong voice.

Our approach was to steer clear from an icon based logo, and instead focus on typography, colour and infographics. The organisation’s primary audience is its coalition members and government of all levels, rather than breastfeeding mothers. Their purpose is to continually push for improvements in breastfeeding rates, providing education and advocacy for the benefit of a healthier society.