CLIENT: Hobart City Council

PROJECT: Battery Point Sculpture Trail Media Pack

BRIEF: A media pack was developed to promote the Battery Point Sculpture Trail in conjunction with the project's launch. The pack needed to reflect the image and conceptual feel of the public artwork itself whilst providing a clear overview and both image and text content that might assist in securing media coverage for the work. The design followed a similar conceptual approach to the trail, whereby numbers were used as a key to the different components. The layout maintained a clean, typographic approach to compliment the lush photography of the sculptures.