“We … knew that when it was time to create our brand identity we would love to work with Futago.”  


Rodney Dunn & Sevérine Demanet

Design that truly reflects the business philosophy.

A vision to establish a farm-based cooking school, where guests could discover the simple pleasure of gathering and preparing food as close to its source as possible, has been a wonderful success for Séverine Demanet and Rodney Dunn.  

Relocating from Sydney in 2007, the pair set about transforming a 19th century schoolhouse at Lachlan into Tasmania’s first hands-on farm cooking school. The Agrarian Kitchen opened in late 2008, and quickly developed a reputation for providing a unique paddock-to-plate cooking experience.

We were delighted to work with Séverine and Rodney as they developed their business – and their dream – through the planning stages, to the launch and beyond.

The Agrarian Kitchen is built on the philosophy of connecting the kitchen with the land – and the brand needed to showcase this.

We created a visual identity that truly reflects the rustic simplicity of the farm. We opted for a natural colour palette, and where possible we used material in its raw state – like toothy uncoated paper and steel – as key elements.

The rusted metal entrance sign. Image Jared Fowler.

“We have had great pleasure working with Kate, Dan and the Futago team since opening our cooking school, The Agrarian Kitchen, in November 2008.”

Séverine Demanet & Rodney Dunn
The Agrarian Kitchen



The identity complements and enhances their photography - earthy imagery that show the hands-on, authentic experience visitors are seeking. 

The Agrarian Kitchen’s brand has a timeless and authentic style that carries across signage, collateral, aprons, folders and publications.

The look and feel is synonymous with the values of the cooking school - we were proud to have our work on this project recognised for design excellence at the 2010 prestigious National AGDA Awards.

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